by Rick Ducey | Oct 20, 2023 | BIA, Blog, CTV/OTT, Local Advertising Forecast
Local video ad platforms attract significant ad spending because video in its various forms is a powerful messaging format. Examining each local video channel through different filters reveals interesting patterns for growth and revenue. Let’s take a look at a...
by Rick Ducey | Mar 31, 2022 | BIA, BIA Podcast, Blog
Reed Barker, Philo Philo’s head of advertising, Reed Barker, sees vMVPDs (virtual Multichannel Video Program Distributors) as a natural marketplace evolution of video platforms taking advantage of advances in technology, programming, marketplace forces and...
by Suzanne Ackley | Nov 28, 2018 | BIA, Blog, SAM, SMBs
Video is a key marketing tool driving consumer purchases, particularly among millennials, according to Brightcove’s 2018 Video Marketing Survey. 76% of all consumers surveyed reported they made a purchase after viewing a video. If you look at just millennials...
by Suzanne Ackley | Nov 7, 2018 | BIA, Blog
Thanks to commercials from Apple that show us how easy it is to make videos and pull on our heartstrings, we see how powerful a video can be in selling phones. Consumers driving the popularity of video, and a recent study from Promo, found that most consumers view...
by Suzanne Ackley | Mar 14, 2018 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
61.4% of small businesses that advertise on TV or cable had a video produced in the last 12 months, according to data from BIA’s Local Commerce Monitor™ (LCM) survey, which is more than double the average from the full sample (26.3%). Where are they posting...
