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BIA Forecasts Record $11.1 Billion in Political Ad Spend in 2024

BIA Forecasts Record $11.1 Billion in Political Ad Spend in 2024

by Suzanne Ackley | Mar 21, 2024 | BIA, Blog, Broadcast, Political Advertising

Political spending in 2024 is forecast to be $11.1 billion; increasing $2.2 billion (+24%) over 2022, and $1.5 billion (+15.5%) over 2020 Political ad spending. Political will be the top spending vertical category in 2024 for many of the media channels in BIA’s...
Economic Pulse: BIA’s Monthly Quick Take for March 2024

Economic Pulse: BIA’s Monthly Quick Take for March 2024

by Nicole Ovadia | Mar 13, 2024 | BIA, Blog, Economic Pulse, Local Advertising Forecast, Political Advertising

Somehow, it’s already March and I am elated to share our latest forecast with you! We have been feverishly working on updates and adjustments since November of last year, tracking the changes happening in the economy and what implications that will have on the...
New Innovations in Local Healthcare Advertising: How Advanced Marketing Techniques are Shaping a $12B Market

New Innovations in Local Healthcare Advertising: How Advanced Marketing Techniques are Shaping a $12B Market

by Mark Dugan | Jan 23, 2024 | BIA, BIA ADVantage, Blog, Verticals

In today’s increasingly digital world, healthcare advertising is ripe for innovation and growth. A recent survey by BIA and SalesFuel reveals fascinating trends in local healthcare advertising. Projected to reach $12 billion in 2024, healthcare marketers are not...
Local Video Ad Trends: CTV is the Growth Leader, OTA is the Revenue Leader

Local Video Ad Trends: CTV is the Growth Leader, OTA is the Revenue Leader

by Rick Ducey | Oct 20, 2023 | BIA, Blog, CTV/OTT, Local Advertising Forecast

Local video ad platforms attract significant ad spending because video in its various forms is a powerful messaging format. Examining each local video channel through different filters reveals interesting patterns for growth and revenue. Let’s take a look at a...
Driving Streaming Video Revenue with Premium Weather Inventory: Webinar Discussion

Driving Streaming Video Revenue with Premium Weather Inventory: Webinar Discussion

by Rick Ducey | Oct 9, 2023 | Blog, Broadcast, CTV/OTT

BIA recently collaborated with The Weather Company and Magid on a webinar examining the value of local news and weather content for streaming video services offered by local TV stations. Held in September, the webinar, The Streaming Forecast for Local Broadcasters,...
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