by Celine Matthiessen | Dec 10, 2019 | BIA, BIA ADVantage, Blog, Broadcast, Local Advertising Forecast, Mobile-Social, Verticals
Financial businesses are a huge segment of local targeted ad spend and include businesses like auto insurance, financial planners, credit unions and mortgage brokers. Businesses in financial are heavily invested in advertising that targets their potential customers....
by Rick Ducey | Nov 21, 2019 | BIA, Blog, CTV/OTT, Local Advertising Forecast, Political Advertising, Verticals
BIA’s 2020 forecast puts total local ad spending (any geotargeted paid media ads) at $161 billion dollars. A new element to our forecast is breaking out Over-The-Top (OTT) ad spending targeting local audiences, along with separating Political into it’s own...
by Suzanne Ackley | Nov 12, 2019 | BIA, Blog, Broadcast, Vantage Point
Paul Connolly, President of Connolly Network Insight & Strategic Advisor to BIA In this edition of BIA Advisory Services’ Vantage Points series, Paul Connolly, President of Connolly Network Insight and strategic advisor to BIA, shares keen insights...
by Rick Ducey | Oct 3, 2019 | BIA, Blog
Last week BIA posted our first look at our new OTT Local Ad forecast, showing a fast growth curve from about $850 million this year to over $2 billion by 2024. Digging a bit deeper into what’s behind our forecast, we see the early spending to be focused on...
by Celine Matthiessen | May 29, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social
BIA’s Managing Director, Rick Ducey briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation, here are some of the key highlights from his presentation. The local TV industry’s efforts to automate...
