by Suzanne Ackley | May 26, 2020 | BIA, Blog, COVID Pandemic, Vantage Point
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from...
by Suzanne Ackley | May 15, 2020 | BIA, Blog, COVID Pandemic, Local Advertising Forecast
What are media sellers thinking during the pandemic? SalesFuel’s study of “State of Media Sales” held in mid-April 2020 uncovers current perspectives around the media industry of where there is opportunity. The study surveyed 820 self-identified...
by Rick Ducey | May 14, 2020 | BIA, Blog, COVID Pandemic, Vantage Point
In this edition of BIA Advisory Services’ Vantage Points series Zach Cross, President, Revenue Analytics has a conversation with BIA’s managing director Rick Ducey about the impact of COVID-19 on media inventory, demand, and pricing strategies. The Vantage Point...
by Rick Ducey | May 7, 2020 | BIA, Blog, COVID Pandemic, Radio
BIA’s CEO Tom Buono had the opportunity to discuss the company’s recent analysis of how COVID-19 has impacted ad revenue, in particular for Radio, in a recent podcast interview with Radio Ink publisher Deborah Parenti. Even with the negative news we have all...
by Rick Ducey | May 6, 2020 | BIA, Blog, COVID Pandemic
With COVID-19 and public health quarantines, live sports events have been canceled, paused or rescheduled, creating a huge void for millions of sports fans. Marketers and agencies targeting the coveted sports programming audience segments are working hard with...
