by Rick Ducey | Oct 19, 2023 | BIA, BIA Podcast, Blog, Broadcast, Radio, Sales Best Practices
Todd Handy, SEBPO’s chief revenue officer joined BIA’s Rick Ducey for a Leading Local Insights Podcast, Unraveling the Future of Local Media Revenue, to discuss how traditional media companies can grow digital revenues both in Q4 2023 and more so in 2024....
by Suzanne Ackley | May 2, 2023 | BIA, BIA Podcast, Blog
Did you know BIA has a podcast where we share our current analysis on major topics including Over-the-Top (OTT), digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and much more? See below for links to recent podcasts...
by Rick Ducey | Mar 2, 2020 | BIA, Blog, Local Advertising Forecast
Advertisers love television. However, it’s experiencing tough love in the form of declining pay subscriptions, consumers spending more time with Over-The-Top (OTT) streaming platforms and services delivered over broadband Internet. Local TV groups still deliver...
by Celine Matthiessen | Jul 23, 2019 | BIA, Blog, Local Advertising Forecast
Podcast’s growth continues to show a bright opportunity for local radio in the future. IAB and PwC estimate that $678.7 million will be spent on advertising on podcasts in 2019 growing to $1B by 2021. BIA’s updated U.S. Local Advertising Forecast projects...
