by BIA Advisory Group | Aug 4, 2016 | BIA, Blog
Though Pokémon Go is breaking engagement records left and right, its staying power is up for debate. This has a lot to do with the science of gaming and the types of game mechanics that breed sustainable play over time. Regardless of whether or not it’s going...
by BIA Advisory Group | Jul 14, 2016 | Blog, Mobile-Social
Unless you’re hiding under a Pokéball, you’ve heard how Pokémon Go is taking over the world. The Niantic Labs creation is already the most downloaded iOS game in history and surpassed Twitter for active usage. But the most interesting part for us is the...
by Celine Matthiessen | Jul 14, 2016 | BIA, Blog, Mobile-Social, SMBs
The Pokémon Go craze has hit around and in my home with my teenager on Twitter for tips and cheats. According to SimilarWeb, more than 60% of US users who have downloaded the app use it daily, and SimilarWeb estimates Pokémon GO’s daily active users count will surpass...
