by Suzanne Ackley | Mar 21, 2024 | BIA, Blog, Broadcast, Political Advertising
Political spending in 2024 is forecast to be $11.1 billion; increasing $2.2 billion (+24%) over 2022, and $1.5 billion (+15.5%) over 2020 Political ad spending. Political will be the top spending vertical category in 2024 for many of the media channels in BIA’s...
by Nicole Ovadia | Mar 13, 2024 | BIA, Blog, Economic Pulse, Local Advertising Forecast, Political Advertising
Somehow, it’s already March and I am elated to share our latest forecast with you! We have been feverishly working on updates and adjustments since November of last year, tracking the changes happening in the economy and what implications that will have on the...
by BIA Advisory Group | Oct 30, 2023 | BIA, Blog, Economic Pulse, Political Advertising
It is absolutely amazing to me that we are at the end of October already. Things here at BIA have been quite busy the last few weeks as we were feverishly working to publish our latest forecast updates in time to help with the budget prep that we know is going...
by Suzanne Ackley | Sep 14, 2022 | BIA, BIA ADVantage, Blog, Local Advertising Forecast, Political Advertising
The 2022 midterm elections, like fall, are fast approaching and some areas of the U.S. are going to be inundated with more political advertising than others, according to data from BIA Advisory Services. My home state of Virginia will be (relatively) quiet this year,...
by Rick Ducey | Sep 8, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
As expected, political ad spend this year has been extremely high, and there’s no sign of it slowing down in the final two months. Nationally, BIA forecasts that TV Over-The-Air (OTA) will reach $3.8 billion by the end of the 2022 cycle. We also predict there is...
