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BIA’s 2024 Political Digital Ad Forecast: Spending Jumps by 28 percent Over 2020

BIA’s 2024 Political Digital Ad Forecast: Spending Jumps by 28 percent Over 2020

by Rick Ducey | Sep 7, 2023 | BIA, Blog, Local Advertising Forecast, Political Advertising

In the 2020-2026 time frame, Political digital ad spending estimates for even years hovers around $2 billion. However, in the 2024 general election cycle, BIA forecasts a 28 percent jump in digital media spending from 2020’s $2.07 billion to $2.64 billion in...
Economic Pulse: BIA’s Monthly Quick Take for August 2023

Economic Pulse: BIA’s Monthly Quick Take for August 2023

by BIA Advisory Group | Aug 28, 2023 | BIA, Blog, Economic Pulse, Political Advertising

With the first Republican Primary debate happening last week, there is no denying that the 2024 Presidential Election Cycle is upon us.  While the actual election isn’t scheduled for more than 14 months from now, it’s not too early to consider the implications...
Primary Season Has Begun! Here’s What to Expect… 

Primary Season Has Begun! Here’s What to Expect… 

by BIA Advisory Group | Aug 24, 2023 | BIA, Blog, Local Advertising Forecast, Political Advertising

With the first Republican Primary debate finished, “Primary Season” for the 2024 Presidential Election is officially upon us.  This makes it the perfect time to dive in and compare what happened in 2020 to what we are expecting in 2024 with a focus on the...
Don’t Overlook Local Political Advertising Spend in 2023; Key Issues & Races Driving Spend Now

Don’t Overlook Local Political Advertising Spend in 2023; Key Issues & Races Driving Spend Now

by Suzanne Ackley | Aug 17, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising

We all expect political advertising spend to go off the charts in 2024, but before then, there is spending to capture now with key issues and elections fueling early spending. Let’s start with the spend estimates first. With the 2023 elections a little over two...
Political Ad Spending Ballooning in Final Stretch, As OTT Makes Gains on Share

Political Ad Spending Ballooning in Final Stretch, As OTT Makes Gains on Share

by Mark Dugan | Sep 30, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast, Political Advertising

Political advertising for the 2022 cycle has reached $6.15 billion, already eclipsing the 2020 cycle in Non-Presidential spending, and a 56.6% increase over the last mid-term elections in 2018 according to BIA partner, AdImpact. With less than 100 days from the...
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