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Mid-Term Elections Political Spend Provides Boost to Georgia and a Few Other States

Mid-Term Elections Political Spend Provides Boost to Georgia and a Few Other States

by Suzanne Ackley | Sep 14, 2022 | BIA, BIA ADVantage, Blog, Local Advertising Forecast, Political Advertising

The 2022 midterm elections, like fall, are fast approaching and some areas of the U.S. are going to be inundated with more political advertising than others, according to data from BIA Advisory Services. My home state of Virginia will be (relatively) quiet this year,...
Mid-Term Elections Political Spend Provides Boost to Georgia and a Few Other States

TV OTA and Digital Top Two Political Ad Platforms: Spend Intel from BIA and AdImpact

by Rick Ducey | Sep 8, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising

As expected, political ad spend this year has been extremely high, and there’s no sign of it slowing down in the final two months. Nationally, BIA forecasts that TV Over-The-Air (OTA) will reach $3.8 billion by the end of the 2022 cycle. We also predict there is...
Mid-Term Elections Expected to Bolster Local Broadcast TV Ad Revenues in 2022

Mid-Term Elections Expected to Bolster Local Broadcast TV Ad Revenues in 2022

by Suzanne Ackley | Oct 4, 2021 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising

BIA is forecasting that ad spend on local television will be $21 billion in 2022, with $19.3 billion going towards over-the-air television ads and $1.7 billion going to digital television ads. This is an increase of 26.5% from 2021 local ad spend of $16.6 billion...
NYU, GWU Team to Provide Tool to Analyze Political Advertising on Facebook

NYU, GWU Team to Provide Tool to Analyze Political Advertising on Facebook

by Rick Ducey | Sep 16, 2020 | BIA, Blog, Mobile-Social, Political Advertising

BIA forecasts that Facebook will generate a total of $8.3 billion in overall 2020 ad spending. Over 90 percent of Facebook ad revenue is from mobile advertising. However, in this political season, it is Facebook’s political advertising that has developed...
Can Political Buffer Local TV Advertising from Significant Declines in Other Vertical Categories?

Can Political Buffer Local TV Advertising from Significant Declines in Other Vertical Categories?

by Suzanne Ackley | May 21, 2020 | BIA, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Political Advertising

BIA has lowered its 2Q 2020 forecast for local media advertising. BIA is now forecasting that local TV ad spend in 2020 will be $18.5 billion, with $17 billion attributable to over-the-air revenue and $1.5 billion for digital revenue. BIA is also predicting local TV...
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