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BIA/Kelsey Analyst 2017 Predictions: A New Report

BIA/Kelsey Analyst 2017 Predictions: A New Report

by BIA Advisory Group | Jan 11, 2017 | BIA, Blog, Broadcast, Mobile-Social

What’s the BIA/Kelsey analyst outlook for 2017?  Like we do every year, predictions have been made and brought together across BIA/Kelsey analyst coverage areas. And the report publishes today. In addition to the sneak peek provided last week, four of the...
Consumer Recall and Lift Better with Print + Online

Consumer Recall and Lift Better with Print + Online

by Suzanne Ackley | Nov 2, 2016 | BIA, Blog, Local Advertising Forecast, Newspapers, SAM

Pinterest is not the only place consumers go for inspiration and planning — in fact adding print to digital helps consumer recall.”Print ads (in magazines) can be read more leisurely, and be more evocative; they can encourage readers to fantasize, to put...
Analyst Workshop: Local Ad Revenues Reach $146 Billion

Analyst Workshop: Local Ad Revenues Reach $146 Billion

by BIA Advisory Group | Aug 19, 2016 | BIA, Blog, Local Advertising Forecast, Mobile-Social, Newspapers, SMBs

This is the latest in BIA/Kelsey’s Analyst Workshop series. It delivers analyst insights through video renditions of recent presentations. Embedded video clips contains slides with analyst voiceover.  _______ Local ad revenues will hit $146.3 billion this year,...

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