by Suzanne Ackley | Jul 6, 2016 | BIA, Blog, Local Advertising Forecast, SAM, SMBs
In BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses, we asked our small business owners which of 50+ media channels they use for advertising and promotion. Nearly 36% SMBs reported that they use directories, including print and...
by Suzanne Ackley | May 11, 2016 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
Smaller SMBs, otherwise known as Core SMBs in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses, spend an average $2,471 annually for advertising and promotion. As you can see in the table below, Core SMBs that use social...
