by Leyla Chatti | Sep 29, 2022 | BIA, BIA Podcast, Blog, CTV/OTT
The value and impact of Over-the-Top (OTT) for audience reach extension are being much better recognized and quantified. BIA forecasts that advertising spending on OTT will reach $2.2B by 2023 and $3.4B by 2026. Simultaneously, there is significant growth in...
by Suzanne Ackley | Jan 23, 2018 | BIA, Blog, Mobile-Social, SMBs, Verticals
Small businesses use technology and tools along with their advertising and marketing to run their businesses. Depending on the type of small business there are differences in what they use and adopt. We delve into the differences and similarities of small businesses ...
by Suzanne Ackley | Jan 5, 2018 | BIA, Blog, SAM, SMBs
Small businesses that use programmatic advertising are optimistic about the future, with more than two thirds of them planning to increase their annual ad budget spend in 2018, according to the newly released data from BIA/Kelsey’s Local Commerce Monitor™...
by Rick Ducey | Nov 20, 2017 | BIA, Blog, CTV/OTT
BIA/Kelsey’s Advanced TV webinar series continues with our assessment of developments in 2017 and a look ahead at expectations for 2018. We’ll sort out players, roles strategies and our panel will bring their own points of view to the discussion....
by Rick Ducey | Oct 27, 2017 | BIA, Blog, CTV/OTT
AdExchanger’s Programmatic I/O New York conference brought together 1,500 marketers, agencies, media, tech and other practitioners to talk about how data, tech, and business models are evolving in programmatic advertising. Day 1 consisted of instructional, hands...
