by Celine Matthiessen | May 29, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social
BIA’s Managing Director, Rick Ducey briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation, here are some of the key highlights from his presentation. The local TV industry’s efforts to automate...
by Rick Ducey | Feb 6, 2018 | BIA, Blog, CTV/OTT
In BIA/Kelsey’s latest report in our series on advanced TV, Advanced TV: Executive Views on Industry Progress and Directions, we highlight discussions with executives coming from media and data companies. In their views, the current state of Advanced TV comes...
by Rick Ducey | Nov 20, 2017 | BIA, Blog, CTV/OTT
BIA/Kelsey’s Advanced TV webinar series continues with our assessment of developments in 2017 and a look ahead at expectations for 2018. We’ll sort out players, roles strategies and our panel will bring their own points of view to the discussion....
by Rick Ducey | Apr 14, 2017 | BIA, Blog
A generational change in television advertising is underway. The industry is, first at the national level but certainly moving into local television, moving beyond buying and selling based on gender/age demographics and into advanced audience targeting. USIM’s...
