by Rick Ducey | Oct 13, 2017 | BIA, Blog, Conferences, Mobile-Social
Greg Chambers, global group director of digital innovation for Coca-Cola, told BIA/Kelsey Local Impact conference attendees that, “Signage is in the DNA of Coke.” Digital signage is used to localize and contextualize brand messaging and engagement. Digital...
by Rick Ducey | Oct 5, 2017 | BIA, Blog
Ad fraud is siphoning revenue away from legitimate publishers and delivering the wrong audiences to advertisers. Both publishers and marketers targeting local audiences should not only be aware of the risks of ad fraud but also take proactive action to contain this...
by Rick Ducey | Jun 16, 2017 | BIA, Blog, Broadcast, CTV/OTT, Local Advertising Forecast, Mobile-Social
BIA/Kelsey’s announced at Vidweek’s Programmatic Summit and in its new insight report, The Rise of Advanced TV Platforms, that its updated (June 2017) local video forecast calls for linear and digital video platforms to grow by $5.4 billion from $31.9...
by Rick Ducey | Feb 4, 2017 | BIA, Blog, Local Advertising Forecast
(Update April 10, 2017 – Join us for our quarterly update on programmatic Thursday, April 13 at 2 pm eastern. Details & Registration here: Local TV Marketing and Programmatic, Advanced TV and Contextual Audience Networks.) Programmatic TV is about data...
by BIA Advisory Group | Jan 26, 2017 | BIA, Blog
Programmatic advertising is taking over local TV. Already having established beachheads in other digital media (and search…the original programmatic advertising), it’s coming to a TV near you. This is also the topic of a BIA/Kelsey white paper, publishing...
