by BIA Advisory Group | May 16, 2016 | BIA, Blog, SMBs
BIA/Kelsey today released a new report, “PPC: The Evolution of a Keystone Customer Acquisition Tool,” which explores how pay-per-click advertising inventory has been transformed by the introduction of machine-learning assisted inventory management tools...
by BIA Advisory Group | May 5, 2016 | BIA, Blog, Conferences
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. One of those screens continues to be television. In fact, it’s not just one screen: TV...
by Rick Ducey | Apr 21, 2016 | BIA, Blog, Mobile-Social
Last week’s AdExchanger’s Programmatic I/O conference drew an unexpectedly large audience of about 900 publishers, brands, agencies, adtech and other industry executives to focus on all things programmatic. Programmatic’s main innovations...
