by MacKenzie Lovings | Sep 23, 2024 | Blog
The radio advertising landscape is amid a dynamic transformation, but within it is untapped potential. As consumer habits adapt and digital integration becomes the norm, key industries are reshaping their advertising strategies. Yet, amidst these changes, local radio...
by Mark Fratrik | Jan 10, 2017 | BIA, Blog, Local Advertising Forecast, Radio
What’s up for radio in 2017 and beyond? According to BIA/Kelsey’s CEO, Thomas Buono, the future for local radio stations in 2017 and beyond is determined by their ability to sell multi-platforms – both their over the air audiences and online services. In a recent...
by Mark Fratrik | Aug 12, 2016 | BIA, Blog, Local Advertising Forecast, Radio
To help the radio industry and those who follow it, BIA/Kelsey has decided to issue quarterly local radio revenue reports. Our new analysis will begin the 3rd quarter of 2016 and we’ll issue the first report in November. As the local media marketplace becomes...
