by Rick Ducey | May 11, 2021 | BIA, Blog, Mobile-Social
A BIA study commissioned by NAB estimates local broadcasters lose $1.9 billion annually when their news and other local content appears in Google Search and Facebook News Feeds without compensation. Updated June 16, 2021: See related podcast. Local news produced by...
by MacKenzie Lovings | Mar 30, 2021 | BIA Podcast, Blog, Broadcast
In episode 3 of Leading Local Insights, Getting Your Share of the Ad Wallet, BIA’s CEO and Founder, Tom Buono talks about a topic very important to him and the core of BIA’s service to clients: the best way to define your broadcast business and get your...
