by Mark Dugan | Aug 16, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast
Over the last few years, online gambling has been delivering a tremendous lift to local media and it has quickly developed into a strong category for Local TV and Radio in particular. With the potential of more states, such as California coming on board in the...
by Mark Dugan | Jun 24, 2022 | BIA, BIA Podcast, Blog, Broadcast
Michelle Duke, President of the NAB’s Leadership Foundation and the NAB’s Chief Diversity Officer, recently joined Nicole Ovadia, BIA’s VP of Forecasting and Analysis for a Leading Local Insights podcast interview. Michelle has been with the NAB since 2005 and...
by Rick Ducey | May 11, 2021 | BIA, Blog, Mobile-Social
A BIA study commissioned by NAB estimates local broadcasters lose $1.9 billion annually when their news and other local content appears in Google Search and Facebook News Feeds without compensation. Updated June 16, 2021: See related podcast. Local news produced by...
by Thomas Buono | Jul 2, 2020 | BIA, BIA ADVantage, Blog, COVID Pandemic, Radio
The next six months will be an interesting time for Radio operators. As we get to the next stage of the pandemic and start to see unemployment numbers drop and businesses re-emerge, Radio is uniquely positioned to benefit from this recovery. Unlike digital media and...
by Mark Fratrik | May 19, 2020 | BIA, Blog, Broadcast, Radio
As we muddle through the COVID-19 pandemic, station sales are not strong, especially for Radio. The following chart shows year-to-date transactions of 2020 compared to 2019. So far this year, there has not been any large television group sale as was the case in 2019...
