by Rick Ducey | Mar 11, 2020 | Blog, Broadcast, Radio
If local radio could offer an over-the-air zoned advertising product like local TV stations can, would ad buyers care? Absolutely yes, according to a recent survey by BIA and Advertiser Perceptions. In fact, not only do advertisers like OTA geotargeting, if it was...
by Suzanne Ackley | Nov 6, 2019 | BIA, BIA ADVantage, Blog, Broadcast, CTV/OTT, Local Advertising Forecast, Political Advertising
For 2020 political and over-the-top (OTT) advertising, and growth in mobile and social ads, will be key ingredients for local media’s 5.5% growth from 2019. BIA estimates total local advertising revenue in the U.S. will reach $161.1 billion in 2020, up from...
by Suzanne Ackley | Aug 20, 2019 | BIA, BIA ADVantage, Blog, Broadcast, Political Advertising, Radio
Over-the-air radio will earn 5% of all political dollars in local BIA Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with radio getting $312 million of local political advertising spend in 2020.The markets getting the...
by Celine Matthiessen | Jul 23, 2019 | BIA, Blog, Local Advertising Forecast
Podcast’s growth continues to show a bright opportunity for local radio in the future. IAB and PwC estimate that $678.7 million will be spent on advertising on podcasts in 2019 growing to $1B by 2021. BIA’s updated U.S. Local Advertising Forecast projects...
by Suzanne Ackley | Jan 30, 2019 | BIA, Blog, Broadcast, Sales Best Practices, SAM, SMBs
Local advertisers from the small local cleaners to franchisees all have a similar challenge – getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working with...
