by Rick Ducey | Oct 15, 2017 | BIA, Blog
“I’m a software guy, not a car guy,” proclaims John Ellis, author of The Zero Dollar Car. Ellis began his tech career at Motorola then moved on to Ford and connected cars where he says they were looking at 2020 model year cars having 100 million...
by Mark Fratrik | Aug 12, 2016 | BIA, Blog, Local Advertising Forecast, Radio
To help the radio industry and those who follow it, BIA/Kelsey has decided to issue quarterly local radio revenue reports. Our new analysis will begin the 3rd quarter of 2016 and we’ll issue the first report in November. As the local media marketplace becomes...
by Suzanne Ackley | Apr 21, 2016 | BIA, Blog, Broadcast, Local Advertising Forecast, Newspapers, Radio
Google was the top biller in Boston in 2015, according to BIA/Kelsey’s new Local Competition Report on the Boston television market, with nearly $238 million in local advertising revenue* – more than double its nearest competitor, Hearst Television, in 2nd place...
by Suzanne Ackley | Apr 14, 2016 | BIA, Blog, Broadcast, Mobile-Social, Radio
In Philadelphia, the City of Brotherly Love, digital* media outperformed over-the-air broadcast** in generating revenue in 2015, according to BIA/Kelsey’s new Local Competition Report for the Philadelphia television market (see chart above). Broadcast, which combines...
by Rick Ducey | Mar 4, 2016 | BIA, Blog, Conferences, Local Advertising Forecast, Mobile-Social, Newspapers, Radio
Google leads the pack as the #1 ad biller for paid media in New York City. This according to BIA/Kelsey’s new Local Competition Report (LCR). With $771M and a 7.64 percent share of ad spend in NYC, Google leads Facebook, Bing, Yahoo!, Pandora, Yelp, Twitter, and...
