by Suzanne Ackley | Dec 10, 2020 | BIA, Blog, Broadcast, COVID Pandemic
In early December, BIA released its 2021-2025 local advertising spend forecast. The five-year forecast examines the ad spend by 12 vertical categories that consist of 95 sub-verticals across 16 media. Overall, BIA is forecasting that local ad spend will increase 2.5...
by Suzanne Ackley | May 10, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social, Verticals
Local advertising in California will reach $18.5 billion in 2017 across 12 geographic markets (including Los Angeles, San Francisco and Sacramento), according to BIA/Kelsey’s local market advertising forecast. Businesses in retail, automotive and general services...
by Suzanne Ackley | Mar 17, 2016 | BIA, Blog, SAM, SMBs, Verticals
There are some basic differences between SMBs that prefer “Do It With Me” and “Do It For Me” (DIWM/DIFM) models for digital advertising and those that opt for a “Do It Myself” (DIY) model. For example, DIWM/DIFM SMBs are typically...
