by MacKenzie Lovings | Jan 18, 2023 | BIA, BIA Podcast, Blog, Local Advertising Forecast, Verticals
Last November, BIA issued its 2023 U.S. Local Advertising Forecast, which provides our expectations on nationwide ad spend across all media and key business verticals. The forecast indicates that our analysts expect a slight decline of in local advertising in 2023...
by MacKenzie Lovings | Oct 26, 2022 | BIA, BIA Podcast, Blog, Local Advertising Forecast, Verticals
With the holiday shopping season starting earlier than ever, all eyes are on Retail stores and their outlook for ad spending. BIA has been tracking expectations in our U.S. Local Advertising Forecast and have issued our analysis in a two-part report series that looks...
by Suzanne Ackley | May 21, 2020 | BIA, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Political Advertising
BIA has lowered its 2Q 2020 forecast for local media advertising. BIA is now forecasting that local TV ad spend in 2020 will be $18.5 billion, with $17 billion attributable to over-the-air revenue and $1.5 billion for digital revenue. BIA is also predicting local TV...
by Suzanne Ackley | Apr 2, 2020 | BIA, BIA ADVantage, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Mobile-Social, Verticals
When it comes to advertisers, Home Improvement is comprised of a mix of service providers and retail establishments. BIA’s local advertising forecast looks at several key local home improvement categories: maintenance services, home building services, plumbers...
by Suzanne Ackley | Jan 24, 2019 | BIA, Blog, SAM, SMBs
Last week Amazon announced that millions of small and medium-sized businesses (SMBs) worldwide are selling through Amazon (over one million alone in the U.S.). According to Amazon, it has helped more than 50,000 small and medium-sized businesses exceeded $500,000 in...
