by Rick Ducey | Feb 21, 2024 | BIA, Blog, Verticals
We are in a Big Media meets Big Retail moment of innovation and maturation in marketing and advertising. This has implications for how the local ad market will evolve, and the speed at which this evolution is likely to occur. The $2.3 billion Walmart acquisition of...
by Leyla Chatti | Nov 14, 2023 | BIA, BIA Podcast, Blog
The rise of Retail Media Networks (RMNs) is reshaping the world of advertising. These digital platforms, operated by retail giants such as Amazon and Walmart, offer a new avenue for brands and agencies to connect with their target audience, amplify their reach, and...
by Suzanne Ackley | Jun 6, 2023 | BIA, Blog
Online retailers have a wealth of first-party consumer shopping and buying behavior. They know what shoppers search for, click on, add to their carts, and then remove only to add it back again a few more times. The amount of information Amazon knows about me is...
