by Suzanne Ackley | Apr 3, 2019 | BIA, Blog, SAM, SMBs
A myriad of business verticals will pour $18.6 billion dollars into local TV advertising in 2019. SAM ™, BIA’s Survey of Advertising and Marketing, reveals key verticals like Auto, General Services and Retail spend the most on local TV; however, Professional...
by Suzanne Ackley | Apr 18, 2018 | Blog, Broadcast, SAM, SMBs
Start-up small businesses reported that as they are getting established in their local markets they use a lot of free and low cost media. No surprise that they are focused on visibility and are heavy users of giveaways and community sponsorships. Of the paid...
by Suzanne Ackley | Feb 15, 2017 | BIA, Blog, SAM, SMBs
Community sponsored marketing like sports teams, civic groups, school and cultural event sponsorships is a great way for small business to show their local community support. With small businesses using multiple channels for marketing, community sponsorships can be a...
by Suzanne Ackley | Jan 11, 2017 | BIA, Blog, SAM, SMBs
Direct Mail* remains the most used traditional media, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016), with 41.0% of small businesses using it for advertising or promotion. Direct mail has been the top #1 traditional...
by Celine Matthiessen | Aug 12, 2016 | BIA, Blog, SMBs
A new study from the Alternative Board looks at the challenges faced by small businesses on social media. Over half of small businesses in the US have a Facebook page and the challenge for small businesses is not social presence but how to connect to consumers through...
