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New BIA/Kelsey Report: Using Data to Optimize Sales Organizations

New BIA/Kelsey Report: Using Data to Optimize Sales Organizations

by BIA Advisory Group | Dec 8, 2016 | BIA, Blog, Sales Best Practices

Sales team composition is changing across all industries as information technology concentrates decision-making data in the hands of sales managers. Consequently, there are far more sales managers than at any time in history while the number of supporting roles, such...

SMB Data Point of the Week: Franchisees Have More Aggressive Plans Than Other SMBs

by Suzanne Ackley | Aug 18, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs

Franchisees are more likely to use, and spend for, the newest media, platforms and technology, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium sized businesses (SMBs). Franchisees were more likely to use newer mobile platforms, such...

Vantage Points: The Myth of the Lonely Marketing Tech Robot

by BIA Advisory Group | Jul 5, 2016 | Blog, SMBs, Vantage Point

This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact...

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