by Celine Matthiessen | May 29, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social
BIA’s Managing Director, Rick Ducey briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation, here are some of the key highlights from his presentation. The local TV industry’s efforts to automate...
by Suzanne Ackley | Jan 30, 2019 | BIA, Blog, Broadcast, Sales Best Practices, SAM, SMBs
Local advertisers from the small local cleaners to franchisees all have a similar challenge – getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working with...
by Celine Matthiessen | Jun 14, 2018 | BIA, BIA ADVantage, Blog
“Driving sales growth today requires fundamentally different ways of working as well as outstanding execution across large, decentralized sales teams and channel partners,” McKinsey recently noted in an article on the benefits and effectiveness of digital...
by Celine Matthiessen | Oct 4, 2017 | BIA, Blog, SMBs, Vantage Point
In this latest in BIA/Kelsey Vantage Points article, GotU, a Los Angeles-based advertising technology solutions provider, offers tactical strategies for local businesses trying to find advertising success and stand out among the big companies in digital advertising....
