by Mark Dugan | Jan 23, 2024 | BIA, BIA ADVantage, Blog, Verticals
In today’s increasingly digital world, healthcare advertising is ripe for innovation and growth. A recent survey by BIA and SalesFuel reveals fascinating trends in local healthcare advertising. Projected to reach $12 billion in 2024, healthcare marketers are not...
by MacKenzie Lovings | Jan 18, 2023 | BIA, BIA Podcast, Blog, Sales Best Practices
As we step into 2023, there’s uneasiness about the economy and how it will affect local advertising. BIA has been examining impacts from all angles. In this Leading Local Insights Podcast: Successful Selling in Uncertain Times, BIA’s Nicole Ovada, VP of...
by Suzanne Ackley | May 15, 2020 | BIA, Blog, COVID Pandemic, Local Advertising Forecast
What are media sellers thinking during the pandemic? SalesFuel’s study of “State of Media Sales” held in mid-April 2020 uncovers current perspectives around the media industry of where there is opportunity. The study surveyed 820 self-identified...
by Suzanne Ackley | Apr 14, 2020 | BIA, Blog, COVID Pandemic
Is the COVID-19 crisis impacting you as much as other media sales professionals? There’s one way to find out. Take AdMall’s 2020 State of Media Sales survey. This annual survey asks you about last year’s sales numbers and this year’s projections. The survey will also...
by Suzanne Ackley | Apr 14, 2020 | BIA, Blog, COVID Pandemic, Sales Best Practices
During the webinar, Navigating the Local Ad Marketplace During the Pandemic, BIA’s Thomas Buono (CEO and Founder) and Rick Ducey (Managing Director), along with C. Lee Smith, President/CEO of SalesFuel and Jeffrey Hayzlett, Chairman of C-Suite Network and...
