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SMB Data Point of the Week: Social Media Ad Success Tied To Revenue

SMB Data Point of the Week: Social Media Ad Success Tied To Revenue

by Celine Matthiessen | Oct 7, 2016 | BIA, Blog, SAM, SMBs

Facebook and other social media channels tracked in the Local Commerce Monitor™ (LCM) Wave 20  continue to be the most popular used channels among small businesses.  Small businesses’ top three reasons they spend to advertise on social media are 1) ease...
SMB Data Point of the Week: Small Businesses Increased Use of Instagram and Pinterest

SMB Data Point of the Week: Small Businesses Increased Use of Instagram and Pinterest

by Celine Matthiessen | Aug 10, 2016 | BIA, Blog

With the end of summer and start of school, back to school shopping is on many consumers minds – 55% are using Pinterest for online shopping according to a Kleiner Perkin’s trend report.  BIA/Kelsey track small business use of more than fifty advertising...

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