by Suzanne Ackley | Nov 30, 2016 | BIA, Blog, SAM, SMBs
In the spirit of the holidays and gift lists, BIA/Kelsey offers up our 2nd annual Holiday Wish List for SMBs. So what products and services are small and medium businesses most interested in adding to their marketing activities in 2017? In Wave 20 of our Local...
by Celine Matthiessen | Nov 21, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
For the third consecutive year, social media is the top marketing channel used by small and medium-sized businesses (SMBs), according to BIA/Kelsey’s Local Commerce Monitor™, Wave 20 (LCM20). Among 1,000 SMBs surveyed, 77.6 percent (up from 73.2 last...
by Celine Matthiessen | Feb 4, 2016 | BIA, Blog, SAM, SMBs
One very simple way for small businesses to compete with the big players in their markets is with the help of marketing automation such as email and social media monitoring. Marketing automation helps small businesses appear and behave like a brand or corporation....
by BIA Advisory Group | Jan 25, 2016 | BIA, Blog, SAM, SMBs
73 percent of small businesses use social media for marketing, and Facebook Pages is the leading tool. This is one of many findings that emerged from the latest wave of BIA/Kelsey Local Commerce Monitor (LCM) survey of SMBs. Covered here on a weekly basis, some of the...
by Suzanne Ackley | Jan 21, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
The internet is flooded with how-to’s and “hacks” — quick, cheap ways to get things done. For new small businesses with limited resources, it’s essential to quickly get customers through the purchase funnel to survive. CenturyLink’s...
