by Rick Ducey | Jun 4, 2018 | BIA, Blog, Broadcast, SAM, SMBs
Small and medium-sized businesses (SMBs) have out-sized marketing power with the range of integrated advertising technology (adtech) and marketing technology (martech) platforms that are affordable for businesses with less than 100 employees. For any business to...
by Suzanne Ackley | May 22, 2018 | Blog, Local Advertising Forecast, Mobile-Social, SAM, SMBs
56.5% of small businesses are using mobile advertising, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Mobile Advertising and Small Businesses, up from 22.9% of small businesses just two years ago. Small business advertisers...
by Suzanne Ackley | May 7, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
80% of small businesses use social media for advertising and promotion, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Social Media Advertising and Small Businesses. This includes free social media channels, such as a...
by Suzanne Ackley | Apr 26, 2018 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
BIA Advisory Services reported that video advertising in local will continue to outpace local advertising in growth for the next five years. Mobile local video is growing at 14.4% compound annual growth rate (CAGR) as increased consumer mobile usage is making location...
by Suzanne Ackley | Apr 18, 2018 | Blog, Broadcast, SAM, SMBs
Start-up small businesses reported that as they are getting established in their local markets they use a lot of free and low cost media. No surprise that they are focused on visibility and are heavy users of giveaways and community sponsorships. Of the paid...
