by Suzanne Ackley | Nov 29, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Higher spending small businesses*, which we call Plus Spenders, use 17 ad channels – more than most small businesses and their marketing mix is evolving. According to the new wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM) their mix now includes more...
by Suzanne Ackley | Nov 14, 2017 | BIA, Blog, Broadcast, SAM, SMBs
Small business that advertise on TV/cable are unique in some ways from other small businesses. This year especially, they are more optimistic about the future and plan on spending more on advertising in 2018. Other unique qualities include their size. These...
by Suzanne Ackley | Nov 2, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Half of higher spending small and medium-sized businesses (SMBs) plan to maintain their current ad spend in 2018, according to the new wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM). Another 45% plan to increase their spend, while 4% plan to decrease spend....
by Rick Ducey | Nov 1, 2017 | BIA, Blog, SAM, SMBs
BIA/Kelsey’s Local Commerce Monitor provides analytics and insights to help B2B media sellers and marketers segment the dynamic Small and Medium Business (SMB) market by highlighting differences in how these businesses operate when it comes to utilizing...
by Celine Matthiessen | Oct 26, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Mobile usage by consumers has a direct impact on small businesses’ decisions to use mobile advertising channels — specifically location based advertising. With nearly 90% of US consumers having a phone, small businesses are increasing their use of mobile...
