by Suzanne Ackley | May 3, 2017 | BIA, Blog, SAM, SMBs
When it comes to their social media marketing, retail small businesses prefer the channels that are visually oriented, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses (Q3/2016). As with the small businesses in most of the other...
by Suzanne Ackley | May 1, 2017 | BIA, Blog, SAM, SMBs
National Small Business Week, a signature event of the U.S. Small Business Administration, kicked off on Sunday, April 30 and runs all week. For Small Business Week YP, who is a sponsor for Small Business Week, is hosting a webinar on Wednesday, May 3, on the five...
by Suzanne Ackley | Apr 26, 2017 | BIA, Blog, Broadcast, Mobile-Social, Newspapers, Radio, SAM, SMBs
Core small businesses, those who spend less than $25,000 annually on advertising and promotion, had an average advertising budget of $5,504 in 2016, according to our Local Commerce Monitor™ survey of small businesses (Q3/2016). LCM dives into their spending,...
by Suzanne Ackley | Mar 23, 2017 | Blog, Broadcast, SAM, SMBs
Small businesses who advertise on TV/Cable are heavy users of traditional media, according to our current Local Commerce Monitor™ survey of SMBs (Q3/2016). In fact, the most popular traditional channels include: cable, direct mail, community sponsorships, print...
by Suzanne Ackley | Mar 22, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Snapchat is one of the most popular apps for consumers (particularly millennials), according to a new comScore report , but how popular is it with small businesses? Snapchat, a recent addition to our Local Commerce Monitor™ survey of small businesses...
