by Suzanne Ackley | Feb 27, 2017 | BIA, Blog, SAM, SMBs
The higher spending SMBs, which we call Plus Spenders*, use an average of 20.8 different media channels for advertising and promotion, according to Wave 20 (Q3/2016) of our Local Commerce Monitor™ survey of small and medium businesses. But while the number of...
by Suzanne Ackley | Feb 22, 2017 | BIA, Blog, SAM, SMBs
Email marketing is a low cost and target rich way for small businesses to market and communicate with current and potential customers without breaking their small advertising budgets. According to our Local Commerce Monitor™ survey of small businesses,...
by Celine Matthiessen | Feb 16, 2017 | BIA, Blog, SMBs
Accenture released a report that declared loyalty points are dead for consumers and there are new factors at play influencing consumers’ choices for loyalty. The Accenture Strategy report, ‘Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely’,...
by Suzanne Ackley | Feb 15, 2017 | BIA, Blog, SAM, SMBs
Community sponsored marketing like sports teams, civic groups, school and cultural event sponsorships is a great way for small business to show their local community support. With small businesses using multiple channels for marketing, community sponsorships can be a...
by Suzanne Ackley | Feb 8, 2017 | BIA, Blog, SAM, SMBs
The rise in mobile viewing of television and video is also impacting how small businesses advertise. Small businesses use video not on one but on multiple channels. Websites are the most popular place for videos. In fact, 1 in 4 small businesses say they have a video...
