by Suzanne Ackley | Dec 19, 2016 | BIA, Blog, SAM, SMBs
Franchisees use an average of 20 different advertising channels to reach customers, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). “It’s more important than ever to be where the customer is, whether in print,...
by Suzanne Ackley | Dec 6, 2016 | BIA, Blog, Conferences, Mobile-Social, SAM, SMBs
80% of small and medium businesses will use at least one social media channel for advertising and promotion in 2017. That was one of the takeaways from the opening session of BIA/Kelsey’s NEXT conference in Boston when analysts from BIA/Kelsey gave their...
by Suzanne Ackley | Nov 30, 2016 | BIA, Blog, SAM, SMBs
In the spirit of the holidays and gift lists, BIA/Kelsey offers up our 2nd annual Holiday Wish List for SMBs. So what products and services are small and medium businesses most interested in adding to their marketing activities in 2017? In Wave 20 of our Local...
by Celine Matthiessen | Nov 17, 2016 | BIA, Blog, SAM, SMBs
American Express is in its sixth year of supporting small businesses and the local economy with Small Business Saturday. The National Federation of Independent Businesses and American Express released the fourth-annual Small Business Saturday Consumer Insights...
by Suzanne Ackley | Nov 9, 2016 | BIA, Blog, SAM, SMBs
According to data from Wave 20 (Q3/2016) of BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses (SMBs), about 15% of the 1,000 SMBs surveyed reported using funds from a co-op program, down slightly from 18% in Wave 19...
