by Suzanne Ackley | Jul 6, 2016 | BIA, Blog, Local Advertising Forecast, SAM, SMBs
In BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses, we asked our small business owners which of 50+ media channels they use for advertising and promotion. Nearly 36% SMBs reported that they use directories, including print and...
by Celine Matthiessen | Jun 29, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
June is graduation month and in the spirit of graduation month in our Local Commerce Monitor™ Wave 19 data, there are some interesting segments of SMBs who are ahead of the curve on their use social or mobile channels than the average small business in our...
by Suzanne Ackley | Jun 23, 2016 | BIA, Blog, SAM, SMBs
In BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses, we asked our 1,000+ respondents if they use customer relationship management (CRM) systems. 1 in 4 SMBs reported that they currently use a CRM system and another 20.7% responded that they...
by Celine Matthiessen | Jun 22, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Millennial consumers heavy usage of social and video is driving changes in how small businesses approach advertising according to a new study, “Unlocking the Most Powerful Shift in SMB Marketing,” from Magisto. Millennials create video and share on social...
by Suzanne Ackley | Jun 16, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Earlier this week Microsoft acquired social media networking site LinkedIn for $26.2 billion. With the acquisition, Microsoft CEO Mr. Satya Nadella says the company plans to combine the programs (such as Microsoft’s Office and Office 365) and professional...
