by Rick Ducey | Apr 5, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
BIA’s Local Commerce Monitor reveals that 45.1 percent of SMBs use mobile apps. These SMBs rate this marketing channel highly in terms of ROI for their ad spend. Overall, about half (49 percent) rate their investments in mobile apps as returning as least 10x...
by Suzanne Ackley | Mar 14, 2018 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
61.4% of small businesses that advertise on TV or cable had a video produced in the last 12 months, according to data from BIA’s Local Commerce Monitor™ (LCM) survey, which is more than double the average from the full sample (26.3%). Where are they posting...
by Suzanne Ackley | Mar 8, 2018 | BIA, Blog, Broadcast, SAM, SMBs
Free and low-cost digital and social media channels are most popular in use among retail small businesses, but they give higher return on investment (ROI) marks to traditional media channels such as TV and cable, according to data from Wave 21 of our Local Commerce...
by Suzanne Ackley | Mar 7, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
Entertainment small businesses use numerous (average 10) channels to promote their venues and services so it’s no surprise they lean toward digital and social media. Their top three most used media channels for advertising and promotion are digital and either...
by Celine Matthiessen | Feb 28, 2018 | BIA, Blog, SAM, SMBs
Small business franchisees are fast learners. They use more advertising channels and adopt digital channels at a higher rate than most small businesses. Thanks to the support from their franchisors they have marketing tools that help them compete with larger brands in...
