by Suzanne Ackley | Aug 17, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Social media for the second year has topped as the most popular digital channel used by small businesses. 78% of small businesses say they use at least one social media channel according to BIA/Kelsey’s Local Commerce Monitor™, Wave 20 (Q3/2016)....
by Suzanne Ackley | Aug 3, 2017 | BIA, Blog, SAM, SMBs
Yesterday I wrote about how small businesses that use co-op advertising funds are heavy users of traditional media, particularly community sponsorships and direct mail. When we look at what digital advertising channels co-op users are adopting – video is key....
by Suzanne Ackley | Aug 2, 2017 | BIA, Blog, SAM, SMBs
According to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs), 14.8% of the 1,000 SMBs in the survey report using co-op advertising funds. Of these, 21.1% are franchisees or licensees of larger national companies — most owning...
by Suzanne Ackley | Jul 27, 2017 | BIA, Blog, SAM, SMBs
New small businesses need to advertise to grow their businesses but, as shown in results from our Local Commerce Monitor™ survey of small businesses (Q3/2016), they spend far less than established (defined as growing or maintaining size and share) small...
by Suzanne Ackley | Jul 12, 2017 | BIA, Blog, SAM, SMBs
A couple of weeks ago I discussed why some small businesses prefer to DIY their digital advertising and why others prefer paid assistance, such as Agencies — based on information from our Local Commerce Monitor™ survey of small businesses (Q3/2016). As...
