by Suzanne Ackley | Jun 29, 2017 | BIA, Blog, SAM, SMBs
Yesterday we discussed why some small businesses prefer to DIY. Today we dive into why other small businesses prefer paid assistance, such as working with an agency or paying for someone to manage their digital presence or social media marketing. The top reasons they...
by Suzanne Ackley | Jun 28, 2017 | BIA, Blog, SAM, SMBs
Small businesses in our Local Commerce Monitor™ survey of small businesses (Q3/2016) were split in their digital advertising implementation preferences. Of the small businesses in the full sample of the survey, 48.2% preferred a “Do It Myself” (DIY) model for...
by Suzanne Ackley | Jun 27, 2017 | BIA, Blog, SAM, SMBs
Small businesses in our Local Commerce Monitor™ survey of small businesses (Q3/2016) were split in their digital advertising implementation preferences. Of the small businesses in the full sample of the survey, 48.2% preferred a “Do It Myself” (DIY)...
by Suzanne Ackley | Jun 14, 2017 | BIA, Blog, SAM, SMBs, Verticals
Entertainment small businesses lead the way in committing more ad dollars to their digital marketing, more than any other vertical, Small businesses in the entertainment* vertical are allocating nearly half of their advertising budget to digital advertising, according...
by Suzanne Ackley | May 31, 2017 | BIA, Blog, SAM, SMBs, Verticals
Despite the strong growth of digital and mobile media advertising, small businesses in the Home and Trade vertical (construction/contracting, plumbers, HVAC, etc.) continue to prefer traditional media channels for advertising and promotion, according to data from...
