by Suzanne Ackley | Nov 14, 2017 | BIA, Blog, Broadcast, SAM, SMBs
Small business that advertise on TV/cable are unique in some ways from other small businesses. This year especially, they are more optimistic about the future and plan on spending more on advertising in 2018. Other unique qualities include their size. These...
by Celine Matthiessen | Oct 26, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Mobile usage by consumers has a direct impact on small businesses’ decisions to use mobile advertising channels — specifically location based advertising. With nearly 90% of US consumers having a phone, small businesses are increasing their use of mobile...
by Suzanne Ackley | Aug 25, 2017 | BIA, Blog, SAM, SMBs
Advertisers in BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses that use directories (including Internet and Print Yellow Pages) spent more on advertising overall than those advertisers who don’t use directories. The...
by Suzanne Ackley | Aug 17, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Social media for the second year has topped as the most popular digital channel used by small businesses. 78% of small businesses say they use at least one social media channel according to BIA/Kelsey’s Local Commerce Monitor™, Wave 20 (Q3/2016)....
by Suzanne Ackley | Aug 3, 2017 | BIA, Blog, SAM, SMBs
Yesterday I wrote about how small businesses that use co-op advertising funds are heavy users of traditional media, particularly community sponsorships and direct mail. When we look at what digital advertising channels co-op users are adopting – video is key....
