by Suzanne Ackley | Jun 7, 2018 | BIA, Blog, SAM, SMBs
Out of necessity, small businesses are the quintessential multi-taskers when it comes to advertising and marketing their businesses. Technology and the low cost of digital advertising has made it somewhat easier for a small business to advertise on their own. In fact...
by Suzanne Ackley | Aug 17, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Social media for the second year has topped as the most popular digital channel used by small businesses. 78% of small businesses say they use at least one social media channel according to BIA/Kelsey’s Local Commerce Monitor™, Wave 20 (Q3/2016)....
by Celine Matthiessen | Jul 10, 2017 | BIA, Blog, SMBs
Microsoft recently announced three new tools they are rolling out to Office 365 Premium small business subscribers and to everyone by end of the year. Currently Microsoft offers 365 small biz subscribers a booking tool and customer management tools that keep them in...
by Suzanne Ackley | May 31, 2017 | BIA, Blog, SAM, SMBs, Verticals
Despite the strong growth of digital and mobile media advertising, small businesses in the Home and Trade vertical (construction/contracting, plumbers, HVAC, etc.) continue to prefer traditional media channels for advertising and promotion, according to data from...
by Celine Matthiessen | May 8, 2017 | BIA, Blog, Conferences, SMBs
At our upcoming Local Impact Los Angeles Conference, we will kick off the day with a major key trend in local: social advertising. While Facebook leads in adoption by small businesses — 77.6% of small businesses have a Facebook page, that’s only the...
