by Celine Matthiessen | Mar 27, 2017 | BIA, Blog, Mobile-Social, SMBs
Instagram reports more than 1 million monthly advertisers with, according to the company, most being small businesses. According to a recent article on Forbes.com, Instagram’s focus on DIY advertising tools for small businesses has paid off. Instagram also...
by Celine Matthiessen | Mar 8, 2017 | BIA, Blog
GotU, recently on stage at our ENGAGE conference talking about the shift from traditional digital models to results-oriented models, has just won a Gold Stevie® Award. The win recognized their customer-centric local Facebook advertising technology in the New Marketing...
by Celine Matthiessen | Mar 8, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are moving beyond having a presence on social media, especially on Facebook. For three years in a row Facebook pages have surpassed websites as the most popular used ad channel for small businesses. SMBs are not just invested in a presence on...
by Celine Matthiessen | Feb 16, 2017 | BIA, Blog, SMBs
Accenture released a report that declared loyalty points are dead for consumers and there are new factors at play influencing consumers’ choices for loyalty. The Accenture Strategy report, ‘Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely’,...
by BIA Advisory Group | Feb 10, 2017 | Blog, Mobile-Social, SMBs
Gartner Inc. this week released a very bullish report on the growth of the Internet of Things (IoT), the class of computational networked devices that are automating and animating consumer lives through voice assistance and personal tracking devices, such as the Apple...
