by Suzanne Ackley | Apr 20, 2017 | BIA, Blog, SMBs
This week Snapchat announced it was rolling out a new feature on its platform called World Lenses. World Lenses is basically a filter, but live Augmented Reality (AR). With World Lenses, anyone with a smartphone camera can add 3D elements to any scene they want to...
by BIA Advisory Group | Mar 31, 2017 | Blog, SMBs
Google enters fitness class scheduling, Pinterest makes an SMB power move, and Snapchat lags in SMB adoption. These were the topics discussed on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we’ll be live...
by Suzanne Ackley | Mar 22, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Snapchat is one of the most popular apps for consumers (particularly millennials), according to a new comScore report , but how popular is it with small businesses? Snapchat, a recent addition to our Local Commerce Monitor™ survey of small businesses...
by Celine Matthiessen | Jan 5, 2017 | BIA, Blog, SAM, SMBs
HighQ a provider of cloud services just released an infographic calling 2017 the year of video marketing. Where is the bulk of video marketing happening in 2017? Social media and mobile are big players (Facebook, Snapchat, Twitter) and according to the infographic...
by BIA Advisory Group | Aug 11, 2016 | Blog, Mobile-Social
Snapchat is my new favorite dark horse in the world of location-based marketing. We’ve covered its local implications a few times on the page and on the stage, which most recently advanced with Geofilters. Following its white paper on the topic, Yext held a...
