by Suzanne Ackley | Jan 16, 2019 | BIA, Blog, Broadcast, SAM, SMBs
BIA’s 2019 local advertising forecast shows over-the-air (OTA) television advertising as the fourth largest of all media in advertising dollars at over $17 billion in local in 2019. Cable TV is forecast at $5.8 billion in 2019. While digital/online television...
by Suzanne Ackley | May 7, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
80% of small businesses use social media for advertising and promotion, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Social Media Advertising and Small Businesses. This includes free social media channels, such as a...
by Suzanne Ackley | Mar 7, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
Entertainment small businesses use numerous (average 10) channels to promote their venues and services so it’s no surprise they lean toward digital and social media. Their top three most used media channels for advertising and promotion are digital and either...
by Suzanne Ackley | Aug 17, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Social media for the second year has topped as the most popular digital channel used by small businesses. 78% of small businesses say they use at least one social media channel according to BIA/Kelsey’s Local Commerce Monitor™, Wave 20 (Q3/2016)....
by Celine Matthiessen | Mar 27, 2017 | BIA, Blog, Mobile-Social, SMBs
Instagram reports more than 1 million monthly advertisers with, according to the company, most being small businesses. According to a recent article on Forbes.com, Instagram’s focus on DIY advertising tools for small businesses has paid off. Instagram also...
