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8 out of 10 Small Businesses Use Social Media Advertising

8 out of 10 Small Businesses Use Social Media Advertising

by Suzanne Ackley | May 7, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs

  80% of small businesses use social media for advertising and promotion, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Social Media Advertising and Small Businesses. This includes free social media channels, such as a...
Small Businesses Are Seeing Value in Instagram

Small Businesses Are Seeing Value in Instagram

by Suzanne Ackley | Jan 18, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs

Small businesses are increasingly using Instagram for advertising and promotion, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). While a Facebook page is still the most popular social media used by small businesses,...

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