by Celine Matthiessen | Mar 8, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are moving beyond having a presence on social media, especially on Facebook. For three years in a row Facebook pages have surpassed websites as the most popular used ad channel for small businesses. SMBs are not just invested in a presence on...
by Celine Matthiessen | Nov 21, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
For the third consecutive year, social media is the top marketing channel used by small and medium-sized businesses (SMBs), according to BIA/Kelsey’s Local Commerce Monitor™, Wave 20 (LCM20). Among 1,000 SMBs surveyed, 77.6 percent (up from 73.2 last...
by Celine Matthiessen | Oct 7, 2016 | BIA, Blog, SAM, SMBs
Facebook and other social media channels tracked in the Local Commerce Monitor™ (LCM) Wave 20 continue to be the most popular used channels among small businesses. Small businesses’ top three reasons they spend to advertise on social media are 1) ease...
by Suzanne Ackley | Jul 21, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Recently Pinterest introduced several new e-commerce features that it hopes will encourage its 100 million monthly users to buy items through its website. “These features are a big step in helping Pinterest become more of a shopping hub,” said company...
by Suzanne Ackley | Feb 18, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Social Media is the top marketing channel for SMBs once again, according to Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. 73.2% of SMBs in the full sample reported that they use social media to promote their businesses, with a...
