by Suzanne Ackley | Jan 27, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
According to BIA/Kelsey’s Local Commerce Monitor (LCM), survey of small- and medium-sized businesses, the higher spending Plus Spender SMBs* had an average annual spend of $75,169 for advertising and promotion. The Plus Spenders spent an average of 17.8% of...
by Suzanne Ackley | Jan 20, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
SMBs are a diverse group, ranging from one person operations with almost no advertising budget to those with 99 employees and tens of thousands of dollars to spend on advertising. In our ongoing Local Commerce Monitor survey, when we look at the lower budget SMBs,...
