by Suzanne Ackley | Aug 20, 2018 | BIA ADVantage, Blog, SAM, SMBs
BIA will be releasing results of a newly designed survey including local, and now multi-location/regional and national, businesses that target local audiences in their advertising and marketing. The new survey series, Survey of Advertising and Marketing – SAM,...
by Suzanne Ackley | Jan 16, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are diverse and in our Local Commerce Monitor™ (LCM) survey of small businesses we look at segments like the smallest of small businesses in terms of their advertising buying power. The smallest of small businesses we call “Core SMBs,” as...
by Suzanne Ackley | Jan 5, 2018 | BIA, Blog, SAM, SMBs
Small businesses that use programmatic advertising are optimistic about the future, with more than two thirds of them planning to increase their annual ad budget spend in 2018, according to the newly released data from BIA/Kelsey’s Local Commerce Monitor™...
by Suzanne Ackley | Nov 2, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Half of higher spending small and medium-sized businesses (SMBs) plan to maintain their current ad spend in 2018, according to the new wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM). Another 45% plan to increase their spend, while 4% plan to decrease spend....
by Suzanne Ackley | Jul 27, 2017 | BIA, Blog, SAM, SMBs
New small businesses need to advertise to grow their businesses but, as shown in results from our Local Commerce Monitor™ survey of small businesses (Q3/2016), they spend far less than established (defined as growing or maintaining size and share) small...
