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The Why Behind What SMBs Buy and Other Interesting Insights From LCM 20

The Why Behind What SMBs Buy and Other Interesting Insights From LCM 20

by Celine Matthiessen | Sep 27, 2016 | BIA, Blog, Sales Best Practices, SAM, SMBs

Fall is usually ushered in by shorter days and lots of pumpkin spice lattes. At BIA/Kelsey fall is the time we release data from our annual survey of small businesses, The Local Commerce Monitor™ now in Wave 20. BIA/Kelsey’s Local Commerce Monitor is one...
Mobile Coupons High Priority For Brands/Consumers But Not Small Businesses

Mobile Coupons High Priority For Brands/Consumers But Not Small Businesses

by Celine Matthiessen | Sep 8, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs

Mobile coupon usage by consumers is on the rise and is proving to drive consumers to buy more and try new technologies, according to eMarketer.  eMarketer reports that by the end of 2016 104 million adults in the U.S. will be mobile coupon users.  According to a...
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