by Rick Ducey | Oct 9, 2023 | Blog, Broadcast, CTV/OTT
BIA recently collaborated with The Weather Company and Magid on a webinar examining the value of local news and weather content for streaming video services offered by local TV stations. Held in September, the webinar, The Streaming Forecast for Local Broadcasters,...
by MacKenzie Lovings | Sep 21, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising, Verticals
Looking ahead to 2024 and our expectations for the television industry, Tom Buono, founder and CEO of BIA, keynotes a business forecast session at the TVB Forward Conference taking place Thu, Sept. 21, 2023. In his presentation, Tom discusses the drivers behind the...
by Suzanne Ackley | Aug 18, 2023 | Blog, Broadcast, Local Advertising Forecast
Nexstar stays on top, Gray is back, and TEGNA drops a spot. We have updated our original list based on financial reports filed by some of the publicly traded group owners, our proprietary survey of broadcasters, and also a full forecast update from BIA on local...
by MacKenzie Lovings | Jun 28, 2023 | BIA, BIA ADVantage, Blog, Local Advertising Forecast
At the start of every year, BIA surveys the media industry to do a comprehensive assessment of advertising revenue. In parallel, the forecast team examines the advertising marketplace and the economy noting changes affecting spend. This year, a couple of major issues...
by MacKenzie Lovings | Jun 21, 2023 | BIA, Blog, Broadcast, Radio
BIA’s MEDIA Access Pro™ (MAPro) has long been recognized as the premier resource for broadcast information, delivering thousands of fields of data on television and radio organizations. The BIA team is proud to continuously serve a large customer base that uses...
