by Rick Ducey | Sep 8, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
As expected, political ad spend this year has been extremely high, and there’s no sign of it slowing down in the final two months. Nationally, BIA forecasts that TV Over-The-Air (OTA) will reach $3.8 billion by the end of the 2022 cycle. We also predict there is...
